1. Tiffany & Co
Tiffany & Co is the name that we associate with designer jewelry. It has a strong legacy. Tiffany & Co. opened its first store in 1837, under the name Tiffany, Young & Ellis. It later changed its name to Tiffany & Co., and expanded to London and Paris. The company is known for its world-class couture jewellery, including diamonds, platinum, and solitaires.
According to a study, Tiffany & Co.’s global net sales were split by product segments. The jewelry segment accounted over 90% of revenue. Other product segments such as timepieces and accessories, fragrances, and other products accounted for less that 10% of Tiffany & Co.’s net sales. The importance of jewelry in the success of the company is evident, and has implications for its marketing and product-development strategies.
Tiffany and Co. Net Sales Share Worldwide in 2019
The study examined Tiffany & Co.’s global net sales by product segment, and found that jewelry accounted for more than 90 percent of revenue. Other product segments such as timepieces and accessories, fragrances and perfumes, only accounted for 10 percent of net sales. The jewelry segment is crucial to the success of the company, and this has implications for its marketing and product-development strategies.
Louis Cartier was a French designer who founded Cartier in Paris in 1847. It gained fame for its exquisite accessories in a short time and spread to other major cities around the world. Cartier designed the panther brooch in 1947 with pave diamonds, and other beautiful gems. The Princess of Windsor was also mesmerized. Since then, Cartier has made a new version of the piece which is still the most anticipated every year. Cartier is also famous for its auctions of the most expensive, prestigious and rare jewelry.
Bvlgari, an Italian brand, was founded in the 18th century by Sotirios Voulgaris, a Greek immigrant. Bvlgari jewelry features multicolored stones, diamonds and other precious gems. It is truly beautiful and unique. The most popular collection of Bvlgari is the Serpentine Collection, which features jewelry such as watches, necklaces and bangles that are coiled into a snake shape and encrusted in diamonds and colored gemstones.
4. Harry Winston
Harry Winston founded the Harry Winston brand in 1932. He died in 1978. The company kept the name, and made designer and couture jewelry with diamonds and gems. You will recognize its jewelry by its intricate designs, elegance, and structural quality. Harry Winston continues to be a favorite of celebrities on red carpets because it is a designer who keeps the vintage aesthetic while creating contemporary jewelry.
5. Van Cleef & Arpels
Van Cleef & Arpels, another French company of the Art Deco era, was founded by Alfred Van Cleef in collaboration with his uncle Salmon Arpels. Alfred Van Cleef and his uncle Salmon Arpels founded the company. The jewelry is a combination of old-world charm, cutting-edge gemstone-making technology, and watches, rings and earrings. Van Cleef’s futuristic designs and exclusivity are also well-known. One of these is the ‘Mystery Setting’, which brings out each gemstone’s best features.
Chopard was founded in Switzerland by Sonviellier in 1860. It was known for its watches for women. In 1960, it was bought by a German firm that kept the name and continued making what they were best known for: wrist and pocket watch for women. Later, it expanded to include jewelry for women. These are still highly sought-after today.
7. David Yurman
David and Sybil started this American jewelry company in New York in 1980, much later than other major brands. It is still a big name in the jewelry industry. It offers jewelry for every occasion, whether you are looking to dress up or down. The ‘Cable Motif’ is its signature piece. It is made up of silver, gold, platinum or copper wire that can be decorated with gems or polished. David Yurman is often worn by celebrities.
Buccellati has a strong reputation not only in Italy, where it began, but also in other major cities such as New York, London and Paris. Buccellati has a rich heritage and culture. It is well-known for its unmatched quality and design of gold and silver laced with diamond jewelry, and stone studded insects and animal forms.
Boucheron began in 1860, when Frederic Boucheron made jewelry for the elite Parisian population. It quickly became a center of luxury jewellery. Boucheron moved in 1898 to 26 Place Vendome which attracted everyone’s interest. The brightest corner was where the jewels were located, so they would shine and sparkle. Boucheron’s headquarters remain in the same location, but the company has opened stores all over the world, including Moscow, London and New York. They also have outlets in Shanghai, Hong Kong, Dubai etc. Boucheron is known for its bespoke designer pieces with an air of elegance, as well as their bridal and watch collections.
Hermes began in Paris, 1837, by Thierry Hermes. Luxury label Hermes, known for its bold colors and eccentric designs, also makes jewelry for women. Like its other products, it is renowned for producing bespoke and limited-edition jewelry instead of mass production. Its specialty is leather, so it offers designs that combine leather with enamel, as well as other exclusive collections of gold and diamonds. Grace Kelly was a loyal customer.
Chanel is an iconic French couture label. We all know it. Gabrielle “Coco” Chanel founded the luxury fashion house in 1909. Coco Chanel is known for her revolutionary fashion designs, for her belief, voice, and clothes that marry masculine and feminine elements in a manner that doesn’t stereotype women, but brings out their best. Chanel also designs fine contemporary jewelry, as well as luxuriously sculpted collections of diamonds.
Christian Dior has mastered its craft, whether it’s apparel, handbags or perfumes. In 1950, the brand expanded into jewelry manufacturing as it was a natural step and complemented its existing product range. Dior has a wide range of jewelry, from multicolored gemstone watches with heavy encrustations to fine handcrafted jewelry gravitating towards sophistication. It knows what the market wants and how its customers feel.
You must be familiar with Mikimoto if you love pearls. This company designs jewelry using the highest design and quality techniques. Mikimoto Kokichi was the Japanese designer who created cultured pearls. The first cultured pearls were made in Tokyo, Japan in 1899. They then spread to other major cities around the world, including London, New York City, Bombay and Shanghai.
14. H. Stern
Stern is a Brazilian design store founded in 1945 by Hans Stern of German descent. Robert Stern took over the business after his father died. He focused on expanding the business and preserving his father’s legacy. H. Stern’s jewelry is unique because it is inspired by historical figures or events. H. Stern is a brand that has a large following, from Hollywood celebrities to the rest of us.
Laurence Graff began his career in England as a jeweler at the age of 15 before becoming a designer. He then completed an apprenticeship with a large jeweler and made it his profession. Graff Diamonds was born in 1962. He opened his first shop in London and soon expanded to multiple locations. He is also known for resetting famous diamonds. He is best known for his work with a 600 carat diamond. This shows his skill and mastery of techniques.
Care for your luxury jewelry: An infographic
Luxury jewelry is expensive and can be costly if not handled properly. Don’t forget the heartbreak that you will feel if your precious jewelry is damaged. Check out the infographic to learn how to care for your fine jewelry.