Vouchers and gift cards as a way to increase sales

Gift cards and vouchers can be a great way to boost sales, build customer loyalty, and create a positive brand image for your business. This article will show you how to maximize the power of these two tools.

Gift cards, also known as vouchers, are the electronic equivalents of gift certificates. A gift card can be redeemed in certain showrooms up to the amount stated on the card. Card can be used once or more than one time. The card’s funds may be limited (but not always) in terms of time.

Gift cards are most commonly issued by drugstores online and in traditional stores, salons of beauty and hairdressing, and shops that sell household appliances, consumer electronics and clothing and shoes. Hypermarkets and discount shops are increasingly using gift cards and vouchers.

How can gift cards and vouchers be used to their full potential?

Gift cards and vouchers are a great way to increase sales. They can be used to increase sales, achieve a competitive edge, attract new customers and build loyalty with existing ones. How can you make the most out of their power and influence?

Gift cards as last-minute gifts

People used to shop last-minute. The long queues in front of the shops during the Christmas period are a good example. A gift voucher is a great alternative to last-minute chaos. By purchasing a gift voucher online, you can avoid the queues and the possibility of the package not being delivered on time.

Prepare themed promotions to increase sales. For example, Valentine’s Day or Mother’s Day. Make sure your customers are aware of them. You can get information from a website banner, a text message sent to your customers, a leaflet distributed at a beauty parlor, a Facebook post, or a newsletter.

Not just for special occasions

Gift cards sell best before holidays like Christmas. To maximize the value of gift cards it’s worth exploring different ways to use them. What can you do to help?

• Customers who purchase on their birthday can receive a gift certificate.
• If the transaction exceeds a specified amount, attach a voucher to be used for future purchases.
• Offer vouchers at exceptionally low prices to your customers, particularly during times of lower sales. Promote the offer as best you can.

New Customers Bonus

First-time shopping voucher? Gift cards for newsletter subscriptions? Definitely! Reward your customers for choosing you as their store and putting their trust in you.

Gift cards can be used as a way to reward loyal customers and attract new ones. You can give a bonus as a voucher to:

• Being a loyal customer is important.
• Number of orders
• Specific purchase price

Gift Card as Compensation

You can use a voucher to gain the trust of your customer if you do not fulfill your obligations or he is unhappy with the transaction. They will appreciate it even if they don’t use it.

Stand out with these effective ways

Introduce vouchers to gain a competitive edge. This is especially true if you direct competitors don’t offer these services. Examine the offers of your competitors before you add gift cards or vouchers to your collection. Examine what incentives they are offering to buyers, and what’s missing from their offer. Filling a niche will help you to differentiate yourself.

Gift vouchers: How to sell more of them!

Gift cards are often not sufficient to increase sales. How can you encourage your customers buy more?

Proper promotion
Promoting products and services is an essential part of the sales process. Particularly in the case when it comes to novelties. A well-planned strategy will ensure that only a few customers are aware of the new product. This is usually the case for those who visited the website or your shop by accident. Informing customers about new services will increase voucher sales. Use every possible tool: websites, newsletters and leaflets, social networks, text messages, personal contacts, SMS, etc.

Pay online quickly

When a customer buys a gift voucher, especially for a last minute gift, they want to finish the transaction as quickly as possible. When the only option to pay for a voucher is through a bank transfer, the customer is likely to cancel the order. Provide your customers the option to make a quick card payment or online transfer. This will minimize this risk.

Automatic shipment
Automatic electronic delivery is another argument for the purchase of gift certificates. This is especially important for customers who make last-minute purchase.

It’s not just the interior that matters

You should pay attention to the packaging of your vouchers if you own a stationary shop. The interior of the gift is important, but the packaging adds value to the gift that will be noticed by the recipient. Choose a decorative case that is elegant to achieve the best result.

Precise information

According to research, over 30% of consumers buy gift cards on eztin.co. To reduce the chance of a cancellation, it is important to clearly explain all the rules regarding the purchase and usage of the gift card. The buyer will receive all the necessary information at the beginning.

Contact Person

Customers want to feel special and important. Contact with the customer (e.g. It is best to contact the customer directly.