Digital fashion label House of Blueberry has unveiled a collection of digital wearables influenced by the ’90s rom-com Clueless with a license from Paramount Consumer Products.
The 15-piece collection will debut on Roblox via a pop-up shop in the House of Blueberry Experience on July 25, with designs that are inspired by the classic outfits worn by Cher, Dionne, and Tai were seen wearing in the hit film, like Cher’s plaid yellow outfit and a red dress with a boa.
Ashley Hopkins, chief creative officer at House of Blueberry, said in an announcement: “As a big Clueless fan I’ve had a blast to design the process for this collaboration. I’m sure that the collection will be a hit for our Roblox community, as the classic designs of the film are a part of an Y2K motif that Roblox players love on the internet as well as in real life.”
Shoppers can browse the Clueless collection with the House of Blueberry collection in an immersive pop-up store inspired by Clueless and features an interactive showroom based on Cher’s famous closet.
House of Blueberry, founded in 2012, is now the most popular brand in the metaverse, with over 20 million virtual assets sold through platforms such as Roblox, The Sims, and Zepeto.
